Florida’s Panhandle, particularly Walton and Gulf counties along the state’s “Forgotten Coast,” has become the leading luxury vacation home market in the state, surpassing traditional hotspots like Miami, Palm Beach, and Fort Lauderdale. According to a report by Pacaso, Gulf County ranks second nationally with a 77% second-to-primary home ratio and an average second-home value of approximately $1 million. Walton County follows closely, ranking third with a 67% ratio and an average second-home price of about $1.44 million. These areas are renowned for their pristine white-sand beaches, absence of high-rise buildings, and abundant natural attractions, making them particularly appealing to nature enthusiasts and those seeking tranquility.
This trend reflects a broader shift among luxury buyers toward destinations that offer a blend of adventure, wellness, and work-life balance, with increased interest in national parks and scenic towns across the United States.
For those interested in exploring luxury vacation rentals in the 30A area of Walton County, Exclusive 30A offers a boutique portfolio of properties focusing on chic, comfortable luxury.